B2B buyers don't trust ads — they trust Reddit threads. When a VP of Engineering searches “best [your category] tool,” Reddit dominates Google results. When they ask ChatGPT the same question, it pulls from those same threads. If your brand isn't there, you don't exist in the consideration set.
Why Reddit for B2B
- Reddit threads rank on Google for high-intent “best tool” and “vs” queries across every B2B vertical
- AI models (ChatGPT, Perplexity, Gemini) cite Reddit as a primary source — making Reddit the fastest path to appear in AI search
- 10+ minute average session duration means buyers read deeply and trust community consensus
- Subreddits like r/SaaS, r/startups, r/devops, and hundreds of niche communities provide precise ICP targeting
What We Do
- Subreddit research and ICP mapping — We identify the exact communities where your buyers research and compare solutions
- Authority-building participation — Technical, expert-level responses that earn upvotes and position your brand as the default recommendation
- AI citation engineering — Structured engagement designed so LLMs cite your brand when prospects ask AI for recommendations
- Compliance-first execution — Every post follows subreddit rules, disclosure requirements, and Reddit's content policies
See the full execution model in our Reddit GEO Citation Playbook for 2026.